2010 Indoor Led Lighting Industry, The Prospects For China's Road Must Be Taken

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The continuous upgrading of lighting, home demand is also increasing, and in building energy-saving environmental protection idea of low-carbon economy, China's semiconductor lighting industry is bigger cake. According to the relevant institutional analysis, in 2010, China's LED industry will be more than 150 billion yuan output value; compared with 2008 output doubled in 2008 of about 70 billion yuan output value.

China is the world's largest producer of lighting and lamps, but the main production of low-end products, accounting for about 18% of the global market share. In the industry chain, LED epitaxial wafers with the LED chips account for about 70% of the profits of the industry, LED applications account for about 10% -20%; LED package, less than 10%.
In the lighting market, LED lighting penetration rapidly expanding, the market price war is brewing in 2010 broke out. Something to be concerned that, due to LED lighting lamps and light sources separately to overturn the traditional sales model, coupled with a high degree of customization, cost pressures in the LED lighting manufacturer, under tight pockets, if not deep enough, it will not take into account product quality and price competitiveness, and the fear of falling into the merger or the market is doomed.
Neo-Neon Group General Manager Zheng Jianwen that the LED lighting market in 2010 is bound to evolve as the cost of the war, especially in the area's crowded main lighting, in which the product performance and price the market will be the key to success is not just copying available .
As the LED industry supply company developed into the threshold is not high, it attracted many companies rushed to form a small factories lined the situation. However, unlike the traditional lamp specification has been standardized, can reduce manufacturing costs, LED lighting a high degree of customization, resulting in capacity utilization is low; In addition, LED point light source characteristics, resulting in LED lighting fixtures to be integrated with the bulbs for sale, increasing the height of LED lamps the cost of business risk. On the other hand, the traditional giant Philips brand lamps (Philips), Osram (Osram) and GE also cater to the market situation, has already competed through vertical integration or strategic alliance with the layout of the main active occupation of LED lighting market. Whether gross margins at every level of exploitation or much larger rivals, small factories were able to escape the fate of living space squeezed.
Zhengjian Wen pointed out that, LED lighting industry supply chain, vendors and more complex than traditional lamps a few large companies, the most downstream of the lamp suppliers to pay the costs will increase, and regardless of lighting design or price are similar, so they can master the product differentiation LED manufacturers with the cost of a chance to win. He also emphasized that traditional brand lamp maker has laid pathways, as well as the advantages of a diversified product line are new entrants or smaller LED lighting industry are difficult to transcend, once large and powerful style of playing the price of the lamp maker war, small factories would be difficult to survive.
In 2010, home lighting market really be what kind of situation? This is one of many home lighting companies are the subject of research and forecasts. To get a more accurate answer, we must demand for the real estate market in 2010 to analyze trends, because the real estate market boom or not directly linked to the home building materials market of the cold, they are incidental.
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2010 Indoor Led Lighting Industry, The Prospects For China's Road Must Be Taken

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This article was published on 2010/12/23